TECHNICAL MARKETING SYSTEMS
Build the technical foundation behind measurable growth
Biggs Systems helps businesses improve the technology and processes behind search visibility, paid advertising, local discovery, conversion tracking, and lead management.
Begin with a specific need—such as technical SEO, Google Ads, Local Services Ads, or Google Business Profile management—or address the connected systems that determine whether those channels produce useful business results.
SPECIFIC SERVICES. CONNECTED THINKING.
A channel is only as strong as the system around it
Campaigns and search visibility matter, but so do the website experience, conversion tracking, lead routing, CRM follow-up, and reporting that surround them.
START WITH THE IMMEDIATE NEED
Recognizable services with a stronger technical foundation
Each service can stand on its own. When the work crosses channels or systems, it can be expanded without forcing the business into an unnecessary package.
Technical SEO
Improve the technical conditions that help search engines discover, understand, and trust the site.
- Technical audits and issue prioritization
- Crawlability, indexing, and site architecture
- Redirects, migrations, and duplicate-content issues
- Page performance and structured data
- Measurement and search-performance reporting
Google Ads & Local Services Ads
Build and manage paid-search programs around qualified demand, useful measurement, and responsible budget decisions.
- Search campaign setup and restructuring
- Keyword, location, and audience strategy
- Ad, landing-page, and conversion alignment
- Local Services Ads for eligible businesses
- Lead-quality and performance reporting
Google Business Profile
Strengthen how a local business appears and communicates through Google Search and Maps.
- Profile setup and verification guidance
- Categories, services, hours, and business details
- Photo, post, and review-management processes
- Location and website consistency
- Ongoing optimization and performance review
Analytics & Conversion Tracking
Create dependable measurement for the actions that actually matter to the business.
- Analytics and tag-management configuration
- Form, call, ecommerce, and lead tracking
- Advertising-platform conversion setup
- Tracking audits and quality assurance
- Dashboards and decision-ready reporting
THE CONNECTED MARKETING SYSTEM
Better channel performance depends on what happens before and after the click
Visibility
Search, maps, and advertising help the right people find the business.
Experience
The website and landing page make the offer understandable and actionable.
Measurement
Tracking records meaningful actions instead of relying on assumptions.
Lead Flow
Forms, calls, and customer information reach the right system and person.
Follow-up
CRM processes, automation, and reporting support consistent response.
A focused project may address only one part of this path. The broader view prevents a channel improvement from being undermined by a disconnected process elsewhere.
SUPPORTING CAPABILITIES
Extend the work when the business needs more than a channel fix
- Landing-page and website infrastructure
- CRM configuration and integration
- Lead routing and notifications
- Marketing automation
- Data consolidation
- Performance dashboards and reporting
TYPICAL ENGAGEMENTS
Support matched to the immediate requirement
Audit and Roadmap
Identify technical issues, measurement gaps, wasted effort, and the most useful sequence of improvements.
Focused Implementation
Complete a defined project such as repairing tracking, restructuring campaigns, improving technical SEO, or rebuilding a profile.
Channel Management
Manage selected advertising, local visibility, or technical marketing work with clear priorities and reporting.
Ongoing Improvement
Monitor and refine connected marketing systems as campaigns, platforms, and business requirements change.
Start with the marketing system creating the most friction
Whether the immediate need is technical SEO, Google Ads, Local Services Ads, Google Business Profile management, or dependable measurement, the first step is understanding what is happening now.